A trending topic is a topic or hashtag that surges in popularity on a social media platform for a short period of time. The topics are determined by algorithms that analyze user activity and search terms to determine which ones are most popular. The trends are then displayed in the “Trending” section of the platform. The algorithms take into account a number of factors including location, past likes and searches, and who you follow.
Trending is often based on popular culture occurrences such as celebrity announcements, TV premiers and other current events. Other factors that influence trending include social concerns, breaking news and viral content. Trends usually have a shelf life of one day to one week.
When a specific topic becomes popular, it can increase visibility for your brand and encourage people to interact with your content. Trends are also a good way to identify which topics your audience is interested in. You can then create more content that caters to their needs and interests. For example, if you notice a lot of questions about a certain topic, you could create an FAQ page that answers those questions. This can help you build trust and brand loyalty by proving that you’re responsive to your audience.
If you’re a brand that is interested in capitalizing on a particular trend, make sure to use it with care. A trending topic should be relevant to your business, products or services and align with your brand voice, principles, and target demographics. It’s also important to avoid using a trending topic for marketing purposes that are offensive or insensitive. Twitter has had to censor trends in the past for this reason.
For ecommerce businesses, trending is an excellent way to reach new customers. A trendy topic can generate a lot of buzz, especially when it’s shared on the right channels with the right message. This can lead to an increase in traffic and sales for your business.
Trending is important for ecommerce businesses because it allows you to stay relevant with your audience, which can increase engagement and ultimately conversions. It’s also an excellent way to stay up to date on what your competitors are doing. By keeping up with the latest trends, you can develop a strategy that keeps you ahead of the competition.
TikTok Trends
Trends on TikTok can be a little tricky because the platform has many different ways of measuring popularity. However, some common metrics include how much the video is watched, the number of comments and likes, and the amount of shares. TikTok also considers gender and age in its algorithms when determining what’s popular. For example, the 2024 #coquette trend returns videos containing bows and pastel colors that appeal to Gen Z female audiences. Other popular trends on TikTok include food challenges. From the spicy food challenge of 2023 to the current rock paper scissors food challenge, these videos have become a popular subculture on the platform.
To see what’s trending on TikTok, open the app and tap either the navigation menu or profile icon. You’ll then see a list of trending videos.