A trend is an interest, topic, hashtag, video or other item that appears popular on social media at a given moment. It’s a great way to find out what people are talking about and getting excited about, but it can also help you figure out what’s popular and interesting in your own community. Trends reflect what’s hot and hip at a given time, but they can also be reflective of something more long-term or permanent, such as warm weather or fashion trends.
Trends are highlighted by Twitter and Facebook in order to encourage discussion and engagement among their users. They are generally based on current events, viral content, holidays, popular culture and so on. They can be localized to a specific community or context or they can have a more global reach depending on the platform’s audience and influence.
Many different things can affect which trends appear on Twitter and other social platforms, but the most common factors are location, who you follow and your past likes and searches. These factors are used to tailor what you see in the trending section so that it reflects your interests and shows you the most relevant topics.
Influencers are also a big factor in what trends on social media. If a popular YouTuber or Instagrammer mentions a certain hashtag or discusses an event, it can quickly become a trend and attract many more followers. Then those followers can spread the word, and before you know it, a trend is born.
Using social media trends can be beneficial for both individuals and businesses, especially if the trend is relevant to your industry or product. Trending items are highlighted in a prominent place on the platform, which can increase their visibility and exposure to potential customers. Trends can also be a great tool for increasing awareness about important issues or events, as they often generate much more discussion and engagement than other topics would.
Although there is debate as to whether “trending” should be considered a real word, it’s certainly no less valid than selfie, twerk and bromance. It’s a word that has grown in popularity with the rise of social media, but it’s important to understand what it means and how it can be used to benefit your business.
Trending is a powerful marketing tool that can be used to your advantage to grow your following, drive traffic and increase engagement on your social media accounts. But it’s also important to keep in mind that it can be a slippery slope, and over-using the trending feature may be viewed as spammy or annoying by your followers.
So, use this tool with caution and only include topics that are relevant to your business and audience! If you have questions about how to utilize trends in your marketing strategy, feel free to contact us! We’re always happy to help!