Trending is the term given to topics, hashtags, or events that are popular on social media at a particular time. They are typically related to current events, viral content, holidays, or even online campaigns and challenges. Trending is an important part of any social media strategy as it can help increase visibility and engagement, and can also inform the direction of a campaign or product launch.
Trends are determined by algorithms created by the platforms themselves and are based on a variety of factors. These include the quantum of mentions or shares, engagement levels, and velocity of discussion. Social networks like Twitter and Facebook also factor in location, previous searches and likes, and who users follow to determine the trends they see on their site.
It is possible for brands to influence what trends on their own channels by creating or sharing posts that align with a particular topic or event. This can lead to increased engagement or even a spike in brand awareness, depending on the nature of the post and how it is received. Generally, it is best for brands to only participate in trends that make sense for them and are relevant to their audience. Otherwise, they run the risk of alienating their followers and coming off as insincere or exploitative.
In some cases, a post can be intentionally provocative or controversial in order to gain popularity and become a trending topic. This can be a great way for a brand to gain attention and recognition, but it is important that the post is carefully crafted and aligned with the brand’s values and voice. For example, a controversial political stance could backfire and cause the post to be removed from the platform.
A post may also become a trending topic due to its relevance or timeliness. This is particularly true of events or news stories that are breaking at a specific time, or when a popular sports team makes an exciting comeback. These types of trends are often associated with high levels of engagement, and can have a significant impact on the public consciousness.
Another reason a topic becomes trending is because it is shared widely by influential people on the platform, or because of its virality. This can be the result of a viral video, a meme, or an article or blog that is popular amongst a specific community. This type of trend can be extremely influential and can quickly spread to other parts of the world.
Lastly, the topic may be a trend because it is being discussed frequently on the platform. This is often the case when a celebrity or other well-known person is involved in a certain event, and the subject of conversation has gone viral. This is why it’s so important for influencers to monitor trends and stay on top of what’s happening in their communities. In this way, they can provide their followers with valuable insights and updates while staying true to their voice and values.