When it comes to social media, a trend is what’s popular at any given time. It can be anything from news stories and current events, to celebrities and pop culture. Unlike viral content, trends don’t usually maintain their popularity for an extended period of time.
Using trending topics in your marketing campaigns can help you gain visibility and engagement. However, it’s important to approach trends with caution. If not done correctly, they can backfire and cause your brand to lose credibility. Trends can also be used to identify opportunities for your business.
To determine which trends are gaining attention, you can use social media analytics tools like Google Trends and X. Both platforms have a “trending” feature that displays the most popular searches and topics on their platform. Google Trends can be particularly useful because it shows the popularity of a topic over time, allowing you to see how interest has changed.
When it comes to social media, trending is determined by the number of people searching for a specific term or hashtag. This information is then analyzed to determine which topics are most popular at any given time. Trending topics can be found on all major platforms, from Twitter to Instagram to YouTube. Each platform’s trending features are a little different, but they all work the same way.
For example, on Twitter, you can find trending topics by clicking on the “trends” button and selecting a country or city. You can also view trending topics based on your own location by visiting your personal profile and selecting “settings” and then choosing the option to “show trends for [city/country].”
On Instagram, you can search for trends by using the ‘trending’ hashtag in your post. If your post is relevant and interesting enough, it can start to trend and gain traction. However, it’s important to note that trends can change quickly. What’s trendy today may be out of date tomorrow.
With a tool like Glimpse, you can view trending topics by choosing categories and keywords. This makes it easy to find relevant content for your niche. Glimpse also offers a free trial that allows you to browse 12 different trend categories and a handful of related topics.
Another great resource is Buzzsumo, which provides a database of trending content that’s been shared on all major social networks. It’s a great place to get ideas for your content marketing campaigns. The only downside is that you have to manually choose the trending topics that you want to analyze.
YouTube also has a trending page that shows you the most popular videos on its platform. You can use this as inspiration to create marketing videos for your business.
Keep in mind that when you’re trying to get a trending topic, it takes some planning and strategy. You want to make sure your trending topic is something that’s relevant to your audience, and that it doesn’t compete with any other popular content or events. For example, if you’re trying to get your company’s campaign trending around the Oscars, it might be best to wait until after the awards ceremony to launch your campaign.