A trend is a topic that receives more visibility, engagement, and mentions than usual on a social media platform. This may be due to a celebrity announcement, a new TV show premiere or movie, social concerns, breaking news, or viral content. Trends are usually based on current events, though they can also reflect a social media community’s interests or discussion topics at any given time.
When a topic is trending, it indicates that a large amount of people are interested in it. Businesses can use the trends feature to target their marketing efforts based on what people are talking about online. Trending topics can be found on a variety of platforms, including Twitter, Facebook, Instagram and TikTok. Each site tailors the trending topics that appear to each individual user based on their location, past searches and likes and who they follow on the platform.
For example, a person who follows Target might see a popular store promotion in their trending topics, while someone who follows mug collectors might only see mug related trending topics. Trending topics are usually displayed in the search bar at the top of a page or on a separate trending section of a website. If a business wants to participate in a trend, they can create content or join the conversation using the trending topic’s exact wording or hashtag.
A company can also create a custom trend by selecting the option from their settings menu. This will create a list of relevant keywords that can be used in their marketing campaigns. By creating a trend, a company can gain visibility among their audience and reach a wider demographic.
ecommerce
In the world of ecommerce, trends can be used to help drive traffic and sales for a brand. By tracking social media trends, marketers can understand what types of products consumers are interested in and make informed decisions about their inventory. Trends can also indicate a shift in consumer preferences, which may lead to changes in the product lineup or pricing.
Currently, the trend toward longer vehicles is on the rise. With SUVs and vans being the most popular choice for customers, this trend is expected to continue into 2024.
This year, TikTok is predicting a new trend of videos that focus on inner strength and self-transformation. This wholesome trend will be seen across hashtags like #hopecore and will include messages of self-love and encouragement. This is a great opportunity for wellness and beauty brands to engage with their audiences with relatable and inspirational content.