Trending is a feature that shows users popular keywords or topics of interest on social media platforms like Twitter, Instagram and TikTok. These trends are based on the most popular searches conducted by users in a given geographic area, which can be customized to a specific location or seen worldwide. A number of different factors influence the popularity of a topic, including current events, memes and cultural phenomena. Trending can be abused by users who want to gain visibility for their own content, but a well-crafted strategy can help brands achieve their goals while maintaining credibility and relevance.
How to Use Trends
Trends are a great way to see what is most relevant to your audience at a given time, and they can be a good indicator of the type of content that should be created by your business. Generally, the more a topic is discussed, the higher the visibility will be on Trends lists. Keeping up with trends can help your brand reach more customers and boost engagement on your posts.
When it comes to Twitter, trending is displayed in a sidebar on the main page, along with the most popular hashtags and accounts being discussed. While the social network has modified its algorithm in the past to prevent trend manipulation, some have still found ways around it. For example, in the case of the infamous Kylie Jenner lip challenge, some users resorted to using a proxy server to fake popularity. Twitter has also censored certain hashtags that some users find offensive, and the platform has been accused of allowing political bias in its selection process.
Similarly, Instagram displays a list of trending hashtags in the Explore tab, and users can view the results for their location by clicking on them. The platform has also streamlined the Trends page, which is now more visible and easier to navigate.
In addition to showing a list of trends, the website now features a more interactive map and allows users to select different categories. In addition to showing trends by country, region and language, the new feature lets you choose the top 10 trends in each category.
Google Trends is a tool that allows users to analyze search data and identify patterns in popular keywords or phrases. Its algorithm factors in the average search volume over a period of time, and it filters out searches with special characters or multiple searches made by the same user.
While there is no surefire way to get your content to trend, creating timely content that aligns with ongoing discussions increases its likelihood of being noticed. Additionally, consistently uploading videos that are relevant to your audience’s interests and tastes can boost your chance of being featured on YouTube’s Trending page. Finally, ensuring that your content is high-quality and engaging will make it more likely to spread organically and receive positive reviews from your audience.