A trend is a specific topic, hashtag, or keyword that becomes popular and gets more visibility and engagement on a social media platform like Twitter, TikTok, Instagram, or Facebook. Trends are visible on the Explore or Trending area of these platforms.
When you see a trending topic on these platforms, it means that it has gained significant interest in the past hour. This popularity is based on the number of people searching for the topic using these search engines, as well as the number of users that share the same search term and are located in the same geographic area.
Trending can be a great way to get your brand or campaign noticed by a large audience that may not have seen it otherwise. It can also be a way to gain insights into what is most important or interesting to your audience at a given time, which can help guide your future content marketing efforts.
If your content is relevant and timely, it’s more likely to become a trending topic because it will be of interest to the audience that you are trying to reach. Trending topics can be influenced by many factors, such as current events, news stories, or pop culture. Additionally, if your content is shared widely and generates engagement, it’s more likely to become ‘trendy’ because it will be getting more visibility and attention from other users.
In order to be successful at trending, it is best to start by creating a unique hashtag that is not being used for anything else. This will make it easier for you to get your hashtag to trend, and will also give you the advantage of having a unique call-to-action that can motivate your followers to tweet about your topic. It’s also important to think about the timing of your campaign and only launch it when it won’t be competing with any other major events or trends that could potentially overshadow your efforts.
Finally, it is worth noting that some tools, such as Ahrefs and Sitechecker, can help you discover trending keywords based on performance metrics. These are particularly useful if you are looking to optimize your content and drive traffic to your website or social media channels.
YouTube is another good resource for finding trending videos. You can use the search bar on the top of the page to find popular video themes that are trending, as well as click ‘trending videos’ in the left sidebar to view more specific categories. Using these resources can help you generate ideas for your own marketing videos, which are becoming increasingly important as over 80% of businesses now use them. You can then create and post these videos on your own YouTube channel or on other platforms, such as Instagram or Facebook. Alternatively, you can also take inspiration from these trending videos to create your own creative marketing content. For example, if you see a video about learning English that has received high views and comments, this can inspire your own YouTube video on the same subject.