Trending is a term used to describe what’s popular or relevant at a specific point in time. It can be an indicator of a certain type of fashion or entertainment, a general interest in a topic, or even the weather (if people are searching for ways to stay warm). Trends can be found on social media sites such as Twitter and Facebook, and also on search engines such as Google. By keeping an eye on trends, businesses and individuals can create content that is relevant to their audiences and also generate more visibility online.
Trends are determined by algorithms that look at the percentage of keyword or topic searches based on time and location. The results are displayed as a line that either rises or falls compared to the previous year. A downward trend indicates that a term is decreasing in popularity, while an upward one shows that a term is becoming more searched for than before.
If a business or individual is interested in targeting a certain demographic, they can use a tool such as Ahrefs to find out which keywords are trending in their niche. They can then target these keywords in their website or blog content to increase traffic and visibility.
Being first to publish trending content can make a business stand out from the competition and show that they have an understanding of what their audience is talking about at any given moment. It can also help them attract a new audience, which is especially important for businesses that are trying to establish themselves as experts in their industry.
When it comes to YouTube, creating consistently quality content can be a challenge for some creators. Felix “PewDiePie” Kjellberg, for example, has complained that it is impossible to rank highly on the Trending tab if you aren’t uploading regularly.
In order to avoid being filtered out of the Trending tab, YouTube users can adjust their preferences. For instance, they can go to their account and select ‘Settings,’ then ‘Content You See.’ If the box next to ‘Search for topics personalized for you’ is checked, they can uncheck it to change their location settings and then search for trends based on their preferred region.
Twitter users can also customize their trends page by selecting the ‘Trends You See’ option on their homepage or in the Explore tab. They can then choose to follow a particular topic and receive updates on public and in-network posts about that subject.
While a trend can be a great way to gain more visibility for your business, it’s important not to get too caught up in the hype. It’s not always accurate to predict what will be trending, and a business should focus on delivering quality content to their audience. Also, a business should avoid using shady tactics to manipulate the trending algorithm as this could lead to negative PR in the long run.