Trending is a term used to describe topics, hashtags, or content that is popular on social media at a given moment. It reflects the collective interests of a social media community, often based on current events, viral posts, or online campaigns and challenges. Trending is curated by the social media platforms themselves to help users stay in-the-know and engaged with what’s important to them at that moment.
Trends are often displayed prominently on the homepages of social media sites, and are a great way to generate engagement and visibility for your content. In addition, they can also serve as an effective way to create awareness about a specific issue or event, and can result in a positive impact on your brand or influencer profile.
In order to make it onto a trending list, a topic must receive a certain number of views and engagement within a short period of time. These metrics are determined by the algorithm of the platform in which it appears. For example, a video on YouTube needs to reach a certain threshold of views and engagement (likes, comments, shares) in order to be considered as trending. These metrics are constantly changing, and as a result, trends can disappear as quickly as they appear.
For this reason, it is crucial to monitor the trending lists regularly in order to ensure that your content continues to be seen by your audience. In order to keep your content relevant, it’s important that you post consistently and on a regular schedule. Additionally, your videos should be high-quality and provide value for your viewers in order to remain relevant and gain a larger following over time.
Aside from posting content that relates to current events, it’s also helpful to research and look at other creators in your niche in order to identify potential trends you may be able to use in your own content. This will not only allow you to tap into existing interest, but can also inspire your own ideas for new and exciting content that you could share with your viewers.
If you have a desire to see your content trend on Twitter, it can be helpful to start a campaign to encourage people to post about your content and use your unique hashtag. This will help to create a concentrated spike in usage of the hashtag, signaling to Twitter that your topic should be trending. It’s important to be mindful of your tone and authenticity, however, as you don’t want to sacrifice your authentic voice or message in order to get the attention of a trending list.
While it is possible to influence the trends that show up on a personal level, it’s not always easy. As mentioned earlier, the trending algorithms of each platform are constantly changing and evolving. In addition, a person’s location and the people they follow will influence what trends they see on their screen, meaning that what trends for you, might not trend for someone else in your same network.