A trailer is a non-motorized vehicle designed to be pulled by a motorized vehicle for transporting goods and equipment over long distances. It varies in size, design, and purpose and serves as an integral component of freight transport. Businesses can optimize their trailer selection to ensure maximum load capacity, reduced costs, and improved delivery timelines.
Movie trailers are more than just a way to sell film tickets and merchandise, they’re also crucial marketing tools for the films they represent. That’s why it’s important that they make a good impression – and that means being memorable, exciting, and intriguing. Often, this is achieved by using music and sound effects. These can be anything from the iconic sci-fi film Alien’s ominous risers to the infamous roar in the Godzilla trailer. This is a great example of how music and sounds can elevate a trailer and give it an extra punch of drama, excitement, or even comedy.
Another effective technique is pacing, which can be used to build tension and anticipation. Some trailer editors go all out with sped-up sequences, such as the teaser for Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn). This is particularly effective for action movies and other genres that are built around big set pieces and cutting-edge special effects, but it can be used in other types of films as well.
Trailers are also often designed with a specific tone in mind. The Avengers: Endgame trailer, for instance, uses a combination of dramatic and comedic editing to create an overall feel of both excitement and humor. While this approach can work if it’s done well, it can be less successful when the edits don’t sync with the tones of the film.
For example, the way the music is cut during Jackie’s montage in the Snatched trailer feels out of place because it doesn’t align with the comedic beats of the film itself. In this case, the trailer would have been more effective if it had simply paused the music for the scene and then resumed it afterwards.
The Thule Cross trailer is an excellent example of a trailer that gets the fundamentals right. With sleek lines and a canvas that’s always pulled taut, it looks professional and gives off the impression of quality. Plus, its rain cover and sunshade pull down easily and snap into place so you can get on with your journey. It’s also incredibly safe for kids to use and my nearly three-year-old had no problem climbing in and out. In fact, he couldn’t wait to do it again!