Trending is when a topic, hashtag, or content receives more visibility and engagement on a social media platform than usual. It’s usually a sign that lots of people are talking about something, which can be anything from current events to pop culture. Most social media platforms will display trends on the Explore or Trending page. For example, Instagram has a “Trending” section that shows the most popular topics at the moment. Keeping up with trending is important because it helps you stay relevant to your audience. It also increases the chance that your own content will be seen by more people. Trends can be difficult to keep up with, however, because they come and go quickly.
A trend can take many forms, from a new song to a meme or video that went viral. It can be about current events or even a political issue. Some trends are short-lived, but others gain traction for weeks or months.
Trends on social media are determined by algorithms, which look at the amount of conversation and interactions a certain topic or hashtag is receiving. The algorithms then decide if it is gaining popularity and, if so, display it in the Trending or Explore sections.
The popularity of a trend can fluctuate based on the time of day, location, and language preference of users. For this reason, it is important to monitor trends on a daily basis and adapt your content strategy accordingly.
For instance, a new song might be popular for a few weeks before it fades out of the limelight. If you create a video or post about that same song, it is likely that your content will not be seen as frequently, so you may want to create another version of the video or use a different hashtag for maximum exposure.
YouTube’s Trending section displays a curated list of videos based on views, location, and more. The algorithm that determines what appears in the trending section changes periodically, but it typically includes a mix of genres, including music, news, and lifestyle. Some of the videos are based on a specific event, such as an awards show or political rally. Others are based on popularity in a particular region or country.
Twitter has a Trending page that shows the most popular hashtags at any given time. It is a useful tool for businesses looking to plan out their content calendars because it gives an at-a-glance view of what the general public is discussing on Twitter. This can help you identify the best hashtags to include in your content and target specific audiences.
You can also customize your trending search to filter out certain categories or topics. For example, you can change the trending topics to only include a certain subject or to see what is popular in your city or country. In addition to a Trending page, Twitter also offers Promoted Trends, which allows brands to pay to appear in the trending search results and on the Explore tab.