When a specific topic, hashtag, or keyword becomes popular and receives more visibility and engagement than usual on a given social media platform like Twitter or TikTok, that topic is considered to be trending. These trends are often displayed in the ‘Trending’ section on the website and can be viewed by any user that logs into the site.
Various factors can contribute to the popularity of a topic and its resulting status as a trending topic, including the number of people that mention it or share it. Additionally, a certain level of interest or curiosity about the topic may also influence its trending status. Lastly, it is common for big events or breaking news to be trends on social media due to their high volume of attention and participation.
Being able to identify and utilize trending topics can be beneficial for businesses. It allows brands to keep up with the latest discussions and events that are taking place around them and can help them connect with their audience on a deeper level. Additionally, it can be used to generate a buzz about a new product or service and increase sales.
When it comes to social media, there are many different tools that can be used to view and manage the trends on a particular platform. For example, Facebook and Instagram both have a dedicated ‘Trending’ section on their websites that displays the most popular topics being discussed in real time. Twitter also offers the ability to stay updated on trending topics by using its search bar and explore page.
It is important to note that just because something is a trending topic, it doesn’t mean that it is a good idea for your business. The truth is that most of the topics on a trending list are being talked about because of their polarizing nature or because they are currently in the headlines. Oftentimes, these types of topics will fade out of the trends list as they become less popular or as other current events take their place.
Another way to use trends is by using a tool that analyzes and compares data from various social platforms to create a list of the most popular topics in real-time. One of the most popular tools is BuzzSumo, which can be used to find trending content and research keywords that are performing well in your niche. There are also premium tools such as Ahrefs that can provide you with a list of trending keywords and their performance metrics.
Google also has a Trends feature which can be helpful for finding information about what people are searching in real-time. This can be helpful for journalists who are trying to explore potential story ideas and for businesses looking to understand the interests of their target audience.