Trending is a term used in the world of social media to describe a topic that is becoming increasingly popular. It can also refer to a specific fashion or craze.
Google Trends is a tool that shows how frequently certain keywords or topics are being searched on the search engine over a given period of time. This information can help marketers plan content and social media campaigns around trends that are most likely to gain traction.
Facebook and Twitter display trending topics in their newsfeeds. These lists can be filtered by location, so users can see topics that are relevant to their interests. The lists are categorized by news, science and technology, sports, entertainment and politics. Clicking on a category brings users to related pages with public and in-network posts.
Twitter has a list of trending topics that appear on its homepage each day. These topics are customized for each user and may include a few representative tweets.
These trending topics are a great way to keep up with current events and learn about your audience’s interests. The information you gather from them can drive your marketing strategy and increase your website traffic.
You can also use these trending topics to forecast your content calendar and schedule posts ahead of time. Recurring hashtags like #motivationmonday or #transformationtuesday can be a great source of inspiration for your content planning, as can seasonal events and holidays.
Using hashtags to get your content trending can be a powerful way to attract the right audience. Make sure you choose a hashtag that is relevant to your niche, so it can reach the correct audience and increase your engagement.
There are several different ways to make a hashtag or keyword trending on Twitter. The first is to get a large spike in the number of people or users who are using that hashtag. The next is to spread awareness about the hashtag and encourage others to use it. The third is to create a new hashtag for a timely campaign that you want to make trending.
Gaming the Trends List isn’t a new thing, but it has become a more common practice in recent years. Supporters of QAnon, a conspiracy theory about widespread pedophilia rings, routinely got hashtags that referenced the group or phrases associated with it trending on Twitter.
While these tactics are a bit over the top, they can still be effective in driving targeted traffic to your site or videos. However, it’s important to tread lightly when gaming the trending list because Twitter can crack down on these practices.
Another way to game the Trends List is to create falsely-positive stories, which are then shared as truth. These are often used to boost clicks, but they’re also a quick way to destroy trust and credibility with your target market.
These fake stories can lead to a lot of backlash, but they can also be useful in creating buzz. It’s best to be honest about what you’re doing, so you don’t end up alienating people who have legitimate concerns.