Trending is a feature on social media that highlights topics that are popular in a particular moment. These trends are identified by the algorithm of each platform and are tailored to each user based on their location and interests. Trends are usually shown on the home page of a social network or within a dedicated tab or section. Whether you’re trying to grow your blog, become a YouTube influencer or drive traffic to your online store, trending can help you reach new audiences and achieve your goals.
While many trends are legitimate, there are also a lot of people who manipulate the system. The popularity of certain hashtags is often artificially increased by organized campaigns, and Twitter has even modified its algorithm to prevent this from happening in the past. For example, hashtags relating to the popular TV show “Game of Thrones” were used frequently by fans, but the trend was eventually dropped because they were inappropriate.
There are some ways to get your content on the trending list, but it takes time and effort. The first step is to create high-quality videos that are relevant and engaging. The second step is to publish your content on a regular basis. Having consistent uploads helps increase the likelihood that your video will be noticed by a trending algorithm. Lastly, make sure to use appropriate keywords in your titles and video descriptions.
Identify the trending topics on your preferred platform and research them carefully. Read articles and watch relevant videos to understand the full scope of the topic. Creating a post or video that covers all of the key points, while adding unique insights, is essential to getting your content in front of users.
If you’re using TikTok, try to incorporate the trending sound or song in your video and add a catchy caption. Incorporate keywords throughout your video to improve discoverability, and don’t forget to include relevant hashtags. TikTok has a “For You” tab that displays trending videos aligned with your interests, and its search function can also highlight specific topics and hashtags.
Facebook also has a “Trending” section, which is shown on the homepage and in the sidebar. This is based on the algorithm of the Facebook News Feed and tailored to your location, as well as the posts and accounts you follow. You can also view trending topics on a separate “Explore” page.
Trending can be a great way to bring visibility to your content and drive engagement, but it’s important to remember that trends change quickly and what’s popular today may not be so tomorrow. Keeping an eye on what’s trending in your local area can help you target the right audience and stay ahead of the competition. Just keep in mind that you’ll need to be careful when targeting a sensitive topic or controversial event, since this can lead to negative reactions from the audience. Also, avoid posting profanity or other content that’s not appropriate for your audience.