Trending is a feature on social media platforms that highlights keywords, hashtags, and topics that are being talked about more than usual. This can result in more visibility and engagement on the platform. Trending is usually found in the Explore or Trends section of a website, such as Twitter’s “Trending” tab or TikTok’s “Explore” page. Trends are usually created by automated algorithms, but can be personalized by users with their location and the people they follow.
A trend is an activity that has gained popularity on a social network in a short amount of time, due to a large increase in interest or activity from its users. This may be a result of an event, news story, or other topic that has captured the public’s attention. Trends can also be generated by the intentional efforts of people who want to make something popular through a trending campaign.
Businesses can take advantage of trends to amplify their content and attract new followers. By creating blog posts or videos that relate to a trending topic, companies can help their content gain visibility and traffic from those searching for related information. However, it’s important to avoid posting irrelevant or clickbait content that could cause your business to lose credibility.
The process of making a topic trend on a social network is complicated. First, there needs to be a significant rise in the number of searches for that particular term or phrase. Secondly, the topic needs to be relevant and current. This means that it should relate to current events, pop culture, or news stories. Additionally, it must be a topic that has broad appeal—rather than just a small group of people.
Trends are also influenced by a number of factors, including the virality of the content and how often it is shared. Lastly, the quality of the content is also important. This includes avoiding offensive or controversial content, as it is unlikely to generate the desired response and could result in a loss of credibility.
YouTube’s Trending tab showcases videos that are getting a lot of views and engagement from its 2 billion monthly viewers. To increase the likelihood of your video appearing in the trending list, it is essential to create engaging content that is related to popular interests, such as music, gaming, movies, news, or fashion.
Businesses should be careful when utilizing trending topics, particularly if they involve tragedies or other sensitive subjects. Posting a promotional tweet or Facebook post about a tragedy can quickly go from showing compassion and concern to appearing insensitive or even exploitative. For example, the aftermath of Hurricane Harvey was a trending topic on Twitter for several days, but some brands misused that opportunity by posting insensitive or sarcastic messages. This can lead to negative user feedback and possibly even account suspension. For this reason, it is critical to research a topic carefully before deciding how to use it. To be safe, it is best to avoid using a trending topic for marketing purposes altogether unless you have done your research and are confident that it will not be taken the wrong way.