A trending topic or hashtag is a popular subject receiving more attention than usual on a specific social media platform. These conversations, posts, and hashtags are highlighted by the platform in its ‘Trending’ section or on the homepage (for example, Twitter’s ‘Trending Topics’). A topic or hashtag is likely to become trending due to its relevance, timeliness, and/or virality. Trends typically relate to current events, news stories, pop culture, and even online campaigns or challenges.
The ‘Trending’ section is displayed on the homepage of the social network and within its ‘Explore’ tab, where users can see which topics are currently popular among others. Trends are highlighted by algorithms that analyze a wide range of factors, including user engagement and geographic location. Most platforms also display trends based on a person’s past likes or searches, as well as their friends and followers.
Trends can be a great way for brands and influencers to increase visibility on social media. However, it’s important to note that people can get angry if a business uses a trending topic in the wrong way. For example, a company could get into trouble for posting insensitive content after a tragedy or using a trending topic to promote an inappropriate product. This type of behavior can lead to a social media platform taking down an account or suspending a user’s privileges.
A key to using trends effectively is being able to determine which ones will be relevant and which will have unintended consequences. For example, if a topic becomes trending due to a controversy or a political event, it’s important for businesses to understand how the public will react and be prepared to handle any backlash. A good strategy is to participate in trending topics only if they’re relevant to the company and will generate a positive response from its audience.
In ecommerce, keeping up with trends can be an effective way to increase brand awareness and gain potential customers. Trends can also help with product marketing, as people are more likely to search for products related to a trending topic.
The key to leveraging trends for ecommerce is being creative and original. People can tell if a post is trying to ride the coattails of a popular trend or if it’s genuinely engaging. For example, Denny’s used the “The Dress” viral sensation to its advantage by showing off its humorous personality and creating a catchy jingle about it.