Whether your film project is a feature-length drama, an action comedy or an epic documentary, creating a compelling trailer will help attract audience interest and boost ticket sales. But while you can find a variety of post-production tools that help you make a movie trailer, the most important element is always the story itself.
You can use a voice-over or on-screen titles to add a layer of narrative to your trailer. But don’t rely on them to tell the whole story, as this can backfire and leave viewers feeling cheated.
Instead, focus on creating tension or curiosity, for example by introducing the main characters in an interview or a dramatic sequence or leaving the audience with an unanswered question from your guest. These moments will keep listeners coming back.
You can also use editing techniques to elevate your footage and build a sense of momentum. Quick cuts between scenes and using music to set the tone can help create a kinetic energy that keeps your trailer feeling fresh.
While it’s tempting to focus on hyping the stars in your trailer or showing as many cool visuals as possible, too much scattershot attention can cause your trailer to feel cookie-cutter and leave your audience wanting more. In addition, a trailer should be paced in such a way that it sets up a three-act structure (albeit an abridged one) of establishing the characters and setting the scene, then building conflict or complications, and finally teasing the conclusion.
A well-made trailer will help the audience relate to your characters, which will ultimately make them want to see the full movie. This can be done through a combination of interviews and on-screen captions that highlight specific moments from the film.
You can even use stock music to add a dramatic edge to your trailer. Purchasing music from a library is usually cheaper than hiring a composer to write an original score for your trailer, and the audio can be just as effective at establishing the emotional tone of your film.
The trailer is a great place to introduce new listeners to your show. It can help them connect with your unique style and tone, as well as give them a preview of the types of content you offer on a regular basis. It can also provide a good opportunity to promote your podcast in a fun, engaging way that will keep listeners listening.
Choosing the right type of trailer for your needs depends on the size and weight of what you plan to haul. You’ll need to weigh the pros and cons of each option based on your unique situation and budget. You can also consider factors like durability and resale value.