Trending is a feature that allows users to see topics, hashtags and content that are popular at a given moment. This content is curated by social media platforms like Facebook, Instagram, Twitter and TikTok to keep their audiences updated on what’s happening in the world, whether it be news, events or viral videos. Trends are based on algorithms that take into account user location, previous likes or searches and who they follow. Trending can also include popular hashtags that have seen a recent spike in usage.
Keeping up with trends can help businesses stay relevant and connect with their audiences in real-time, but it’s important to know how to avoid using trends to promote your business in the wrong way. Abusing trends could cause a lot of unwanted attention and lead to your post or page being removed.
YouTube’s Trending tab showcases videos that are getting a lot of views and engagement on the platform. Getting your video featured on the list can bring a massive boost in viewers and exposure for your content. The list is updated often to keep up with the latest video trends, allowing you to discover viral videos and stay on top of what’s hot.
To make your video trend, it needs to be both interesting and timely. It’s also important to remember that trends are a snapshot of what people are discussing at a specific time, so the popularity of the topic may change rapidly.
The trending list is based on a mix of factors, including how many people are talking about the topic, its level of engagement and its geographic spread. YouTube takes into account a video’s total view count as well as its growth rate. The list also excludes videos that violate YouTube’s community guidelines or are age-restricted, as the site strives to maintain a family-friendly environment on its platform.
There are several ways to try and get your video trending on YouTube, but the best way is to create a highly engaging, compelling piece of content that your audience will want to share. It’s also a good idea to optimize your title, description and tags. This will help the algorithm find your video and understand what it’s about.
In the past, there’s been a lot of discussion about people gaming the system to get their videos trending. The most recent debacle surrounded “wifu covers” that featured young girls on them. While these types of memes can still be popular, it’s important to be aware that social media algorithms are smart and can easily catch you out if you’re trying to manipulate the trending list.