Whether you’re a blogger seeking new ideas for your next post or an influencer looking to promote your brand, trending is a powerful tool. Trending analyses search data and presents it as a list of topics showing how much interest has been generated on the topic over a specified timeframe. This can help you to discover what topics your audience is most interested in so you can create content that’s relevant and effective.
While some reports suggest there is human curation of the trending list, it’s actually entirely algorithmic (except in India, where Trending uses localized lists). The algorithm considers a number of different factors when deciding what appears on the trending list, including location, speed of growth, engagement and other data. The algorithm seems to favor videos that have wide appeal, such as reaction videos from award shows or breaking news stories, and those with high view counts with a fast growth rate.
Twitter has a feature that lets you see what’s popular in your area, and you can also personalize the trending page to show what is most relevant to you. In general, if a topic is trending, it has gained popularity in the past hour and over the last day or so. Usually, you will find that most of the trends are current events or recent news. However, the trending page can be used to explore other topics as well.
You can also find trending content on YouTube. By clicking on ‘explore’ and then ‘trending’, you can see a list of the most popular trending videos from different categories. Using these videos as inspiration can be useful for creating marketing videos for your business. In fact, over 80%of businesses use video as part of their digital marketing strategy.
YouTube Trending also highlights creators who have a good chance of being featured on the trending list in the future. It’s important for a YouTube creator to understand what kind of content tends to trend in order to create videos that are more likely to be featured.
Some tips for becoming a trending creator on YouTube include being timely and keeping up with current events. It’s also important to understand your audience so you can make sure your videos align with ongoing discussions. You can do this by engaging with your audience on social media and encouraging them to comment or share your videos. You can also use tools like Ahrefs’ keyword volume checker to get an idea of what keywords are performing well and generating the most traffic so you can optimize your content for those terms. You can even run a competitor analysis to see what types of content your competitors are producing and how they’re promoting them. That way, you can avoid any potential mistakes in your own strategy.