A trend is a topic that has a high number of people searching for it on social media. These topics can be based on current news, cultural or other events, viral content, holidays and even online campaigns and challenges. Trends can also be influenced by location and other personalization factors. Social media marketers, brands, and other businesses can use trending to boost their reach or popularity with their audiences. However, businesses should be wary of abusing trends; breaking Twitter’s rules for trend abuse could lead to account suspension.
YouTube’s Trending page is a good place to find video inspiration for your business’ marketing efforts. It shows you the top videos that are trending on YouTube and allows you to click on a category to see more trends. For example, if you click on ‘education’, ‘family’, or’sports’, videos related to those categories will appear.
Trends can help businesses gain visibility with their target audience and attract new customers. For instance, a small business that has a new product might make a short video that highlights the benefits of the product to generate buzz and interest. Getting the video to trend can drive traffic to the business’s website and increase sales.
On Twitter, trends are displayed in the ‘Trending’ section on the left side of the platform’s homepage or within its Explore tab. These trends are based on the search terms that have gained the highest popularity over a specific period of time. Twitter also takes into consideration the number of tweets that mention a particular topic to determine whether it’s a trend.
Trending can be used as a tool to evaluate and compare the performance of different companies. An investor might conduct a trend analysis of a company’s stock to see if it is likely to continue rising in value. In the case of a stock that has been trending upward for several months, it may be worthwhile to purchase shares of the company.
YouTube’s Trending page can be used to monitor and respond to controversies that occur within the community. When a controversial video from a creator is trending, the YouTube team might decide to review the video and determine if it violates the community guidelines or has offensive language. In some cases, the video will be removed from the site after the review process is complete.
A business can also use Google’s free tool called Google Trends to analyze a search term and view the number of searches over a set period of time. The tool also allows you to select a geographic area and filter the results to show only the most popular searches in that region. The tool will also remove duplicate searches, as well as searches made with apostrophes and other special characters, to improve accuracy. This can be helpful in evaluating the effectiveness of a campaign or determining if a certain keyword is working. Using this type of information can help a business maximize its investment in SEO.