A trailer is a type of transport that can carry goods, animals or machinery over long distances. It can be pulled or towed by a truck, automobile or another type of vehicle. Trailers can have a variety of different shapes and sizes. Some are designed for landscaping or construction equipment, while others are made for hauling cars. Many trailers are also equipped with a ramp or lift.
Whether they are used to advertise a movie or to move construction materials or livestock, trailers can help businesses save money and time by transporting large amounts of material over long distances. These trailers come in a wide variety of styles and designs, so businesses can find the right one for their needs. Some trailers are designed for loading and unloading at the front while others have a rear door that makes it easier to load larger vehicles. There are even trailers that are designed for use on the road and have rails.
The first film trailer was created in 1913 by Nils Granlund, an advertising manager at the Marcus Loew theater chain. He spliced together rehearsal footage from a Broadway play to create a mini promotional montage that was shown before films at the theater.
Today, trailers are one of the most important aspects of a film’s marketing campaign. They can reach audiences outside of traditional theatrical release and encourage ticket purchases. Additionally, they can be a crucial tool in building buzz for the film and helping it to rank higher in box office numbers.
Trailers are often influenced by genre and star power. Action trailers, for example, feature lots of explosions and fight scenes to entice fans of the genre to see the movie. They can also use the fact that a popular actor or director is attached to the project as a selling point.
In addition to dialogue and visuals, trailers often include a cast rundown and production company logos. Typically, the production logos are shown at the beginning or end of the trailer. Some trailers are also accompanied by a musical score, which is intended to enhance the emotional impact of the clip.
As the internet has become a major component of the marketing mix, trailers have been reshaped and released in new forms. The internet has given rise to teasers, countdowns and footage-less trailers announcing upcoming releases. Online sandboxes like YouTube have allowed editors to remix and play with trailers, such as turning Mary Poppins into a horror movie and The Shining into the feel-good comedy of the year.
The emergence of the Internet has also changed the way that trailers are regulated. Following the Columbine massacre, the MPAA became sensitive to the use of guns in trailers and began requiring that they not be pointed at the camera. This has caused some controversy, as it was previously common for domestic trailers to contain shots of guns pointing directly at the viewer.
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