Trending is the term used to describe a social phenomenon that becomes popular, and is often followed by a general feeling of excitement. It can be anything from a specific news story, a fashion trend, or a hashtag. It can also be the result of a social media campaign or advertising strategy.
Trends are a great way to get in front of your target audience, but they can be hard to keep up with. What’s trending one day could be forgotten the next, and it can be difficult to predict what will be relevant in the future.
Keeping up with trends is especially important for marketers and content creators, because it can help them create new and engaging content that will attract their target market. It can also be a good way to gauge whether or not your content is relevant and popular with your target audience, which can help you create better marketing campaigns.
The first step is to understand what trends are and how they work on the different platforms. Facebook, Twitter, and Google all have trending features that allow users to see what’s being discussed on their platforms in real time.
On Twitter, trending topics can be seen in the “What’s Happening” section of the app or on your explore page. These trends are based on data that Twitter has about what you and your friends are talking about on the platform.
For any topic to trend on Twitter it must have a combination of volume and how long it takes for that volume to accumulate, according to data scientist Gilad Lotan. This means that something like a hashtag that gains volume in one day is considered to be trending, but something that only takes 30 days to achieve the same amount of volume is not.
Another way to determine what is trending is by looking at the popularity of a hashtag on other platforms. For example, the word “pewdiepie” is popular on YouTube but not as much on Twitter.
This is due to the fact that the Twitter algorithm favors spikes over sustained growth. This is why videos with only a few hundred views can end up on the Trending page, while those with over one million views are often ignored.
Similarly, videos that have been up and running for a long period of time will have more visibility on the Trending page than those that are only recently uploaded to the platform. For this reason, it’s a good idea to regularly upload new videos to your channel that align with current trends.
If you’re a video creator, it’s also important to make sure your content is as ad-friendly as possible. This is because your content is likely to appear on the Trending page and other pages when it’s viewed by other YouTube users, which will help you reach your target audience.
The algorithms behind YouTube’s Trending page are complex, so it’s difficult for the company to know exactly what content will be popular at any given time. Some YouTube creators have complained that they’re not achieving the levels of engagement that they want from the Trending tab. In a letter to YouTube creators, YouTube CEO Susan Wojcicki said that the company is particularly careful about what goes in the Trending section.